Advertising for a local appliance repair service
Two campaigns targeted to the technicians' actual service area produced 252 conversions, 104 of them online orders.
- Industry
- Services
- Geography
- Canada, Mississauga
- Period
- Full engagement
- Campaigns
- 2
252
conversions104
online orders2
campaignsChannels
- Google Ads
- Local
- GA4
Context
The service only travels within the city, so an enquiry from the next town is wasted budget. The task was to get the most enquiries inside a narrow area.
What we did
- 01Narrowed geo-targeting to the technicians' actual service area
- 02Separated enquiry types: form, email and online order are tracked apart — they carry different value
- 03Built two campaigns instead of a scattered structure: fewer entities, faster statistical significance
Results
252
total conversions104
online orders73
contact forms16
email enquiries