SEO + Google Ads
Performancemarketing
SEO and Google Ads as one predictable sales system. One demand, one keyword set, one analytics model and a shared funnel that shows what brings money and what spends budget.
- 4 в 1
- SEO + PPC + analytics + automation
- CPA / ROAS
- under control at every stage
- 15+
- years in IT and digital marketing
Approach
PPC and SEO are one sales channel
When one agency runs SEO and another runs ads, the channels compete for the same demand. We put it all into one system: the semantics feed both organic and paid, the analytics count both, and decisions come from one shared funnel.
Shared semantics
One keyword set feeds both the site structure and the campaigns. Nobody builds the core twice, differently.
Shared analytics
GA4 + GTM with goals split by value. Organic and paid are counted in one model, so their results are comparable.
Shared funnel
Decisions for both channels come from one dashboard. Not clicks, but the path from query to enquiry and the money at each step.
Methodology
How traffic becomes sales
The order matters: without a keyword set and working analytics there is no basis for managing bids. Each step prepares the data for the next one.
- 01
Business, goals and competitor analysis
We work through the product, the unit economics and the goals so decisions rest on numbers. We also look at who is taking your demand today: on which queries, with which landing pages and where their weak spots are.
- 02
Semantics research and clustering
We collect the full demand and group it by intent. This one core feeds both the site structure and the ad campaigns.
- 03
SEO site preparation
Structure, content and technical groundwork matched to the keyword set. The site is ready to receive traffic before the ads start.
- 04
Analytics: GA4 + GTM + conversions
We set up events and goals split by value: form, call and order are counted separately because they are worth different amounts.
- 05
Google Ads: Search, Shopping, Performance Max, remarketing
Campaigns are launched around the structure of demand and the margins of each product group. Each campaign type has its own job.
- 06
Data-driven optimisation
Campaigns are managed by enquiry quality and return on spend. What brings sales gets more budget; the rest is switched off.
Foundation
Strategy comes after the demand analysis
First we establish who your customer is, how they search for the product and why they currently choose competitors. The keyword set, the site structure and the campaigns are built from that data.
- Who actually buys and which queries they search you by
- Why competitors get chosen now and what they do better
- Where money leaks in the funnel — on the site, in the ads or in analytics
Transparency
A sales funnel dashboard in real time
On the SEO + PPC stack you get a Looker Studio dashboard with the critical user path: from impression to enquiry, with money at every step. No need to open Google Analytics anymore — everything that affects revenue is at hand. From the same dashboard we quickly find the bottleneck and change the strategy without waiting for month-end.
- Critical user path with a sales funnel
- Only the metrics that affect revenue
- The bottleneck is visible at once — strategy is adjusted by data, not by the calendar
Enquiries
95
CPA
€38
ROAS
5.1×
- Impression → click6.0% · target 5.0%
- Click → enquiryBottleneck3.0% · target 5.0%
- Enquiry → sale33% · target 30%
What you get
What stays with you after the work
A ready-to-use workflow
The project plan, the checklists and the decision logic are yours to keep. They work on projects we are not part of.
A funnel dashboard
A live report with the metrics that move sales. Access to the ad accounts and the data stays with you.
CPA and ROAS control
Predictable traffic and controlled buying economics: cost per enquiry and return on spend are known during the month.
Cases
Results in numbers, from the reports
Where the work starts
The audit shows where the project loses enquiries and budget
We work through the market and the product, competitor demand, the ads, the analytics and how the site carries a visitor to an enquiry. The result is a document with the conclusions and priorities on top and the evidence underneath, plus a meeting where we go through it together. The document stays with you: your own team or any contractor can work from the plan.
What you get
- 01
A verdict with a price tag
For every key finding we state the cause and what it is costing you.
- 02
How much demand there actually is
The volume of demand in your niche, who is taking it today and on which queries. Sometimes it turns out the problem is not the ads but the segment they are shown to.
- 03
The state of each funnel stage
We check demand, enquiry handling, the data and the decisions made from it. The bottleneck often turns out to be somewhere other than expected.
- 04
A plan in three horizons
What to do right away — within two weeks and with no extra budget, what over the next one to two months, and what needs structural change.
- 05
A walkthrough call
A 60–90 minute meeting is included in the price: we go through the findings, explain the mechanics and where to start. The document reads fine on its own, but this way is faster.
- 06
Honest boundaries
It states separately what was checked, what was left out and why. Any conclusion can be recalculated from the attached exports.
Project audit
€180one-off
The document and the 60–90 minute walkthrough call are both in the price
If the work continues on a package, the audit fee is deducted from the first month.
What we review
- Market and product — the volume of demand, who buys and what they expect
- Ads — campaign structure, bids, budgets and change history — if campaigns have already run
- Analytics — goals and conversions split by value
- Website — usability and the path to an enquiry: traffic costs money, the site has to convert it
- Competitors — who is taking your demand and on which queries
What you keep
The document with the priorities and the plan stays with you. You can act on it yourself, with your own team or with any contractor.
See the packagesPricing
Three ways to work with us
The package is chosen by the volume of work. The ad budget is paid separately and goes straight to Google — we charge only for the team's work.
Market Test
€500per month
When the scope is clear and contained: one product or a narrow range, one market, testing demand in a new niche. Twenty hours a month covers a job like that.
- Up to 20 hours of team work per month
- Google Ads: Search + Shopping
- Fast launch to test the market
- Looker Studio dashboard with a sales funnel
- Competitive intelligence: competitor research and regular price monitoring
- Onboarding and meetings — within the package hours
Full Service
Most popular€950per month
For a business with proven demand that needs systematic growth.
- 50–60 hours of team work per month
- Google Ads: Search + Shopping + SEO
- Full strategy and optimisation
- Custom Looker Studio dashboard with a sales funnel
- Competitive intelligence: competitor research and regular price monitoring
- Onboarding and meetings included
Twice the price of Market Test — three times the work.
Time & Material
€30per hour
When the scope is not fixed in advance: a one-off task, shifting priorities, or reinforcing your own team at a specific point.
- No hour limit
- Any task on request
- We work to your current priority
- Competitive intelligence: competitor research and regular price monitoring
- Analytics and meetings — on request, billed in hours
FAQ
What people usually ask
Contact
Let's start with an audit
We will look at the market, your ads, site, analytics and competitors, show growth points and budget leaks — and tell you honestly whether launching in your niche is worth it at all.
Or write to us directly