Google Ads setup and management for a modular homes dealer
Seven Google Ads campaigns brought 2,560 conversions over eight months. Forms, emails and calls are counted separately because they cost different amounts.
- Industry
- Services
- Geography
- Germany
- Period
- 8 months
- Campaigns
- 7
2 560
conversionsover 8 months709
contact formsof all conversions7
ad campaignsChannels
- Google Ads
- SEO
- GA4
- GTM
Context
The sales cycle in this niche is long: a modular home buyer compares options for weeks and every enquiry is expensive. The task was a controllable flow of enquiries at a known cost.
What we did
- 01Mapped demand and built semantics for two distinct products — RVs and modular homes are searched in different ways
- 02Prepared the website to receive traffic: structure, landing pages, technical foundation
- 03Set up GA4 + GTM analytics with separate goals: form, email and phone call counted independently
- 04Launched seven campaigns and optimised on enquiry quality data rather than on clicks
Results
2 560
total conversionscontact form, email, phone call709
contact form submissions8
months of work