Restructuring the ad account of an online store
The ad account of a HoReCa kitchen equipment store was rebuilt from its 25 campaigns. ROAS rose 52% and revenue 9.4% year over year, with spend up 1.43%.
- Industry
- E-commerce
- Geography
- Germany
- Period
- Year over year
- Campaigns
- 25
+52%
ROASyear over year+9,4%
revenue+€132,606+1,43%
ad spendjust +€2,945Channels
- Google Ads
- Shopping
- Performance Max
- Remarketing
Context
The account had accumulated over years: audiences overlapped, campaigns competed with each other, attribution was opaque. Growth was limited by structure, not by budget.
What we did
- 01Carried out a full restructuring of the ad account — untangled overlapping campaigns and audiences
- 02Rebuilt the product feed and Shopping around the real margins of each category
- 03Moved buying to Shopping + Performance Max + remarketing with separate goals
- 04Optimised on return rather than spend: decisions were driven by ROAS per category
Results
+52%
ROAS+132 606 €
revenue growth+9.4% year over year+2 945 €
spend increase+1.43% year over year25
campaigns managed